Color
WOW is Here!
Color
WOW Root Cover Up is a water-resistant, temporary root-touch-up product that
disguises roots—whether they’re the whitest gray or the darkest brown—without
looking fake, feeling stiff, or washing out in the rain.
2014 Cosmetic Executive
Women Award: Best New Haircare/Styling/Coloring Product
2013 Women’s Wear
Daily Beauty Award: Hair Product of the Year
2013 Harper’s Bazaar
Australia: Best Hair Innovation
2013 Allure Magazine:
Best of Beauty Award: Hair
2013 Allure
Magazine: Beauty Breakthrough Award
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try a tester today!
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